Do you wonder each year how to make your event dollar stretch just a little further? For many events, sponsorship is the lifeblood that allows the event to happen. But the sponsorship landscape is changing dramatically and it’s no longer sufficient to have the usual “metals level” (gold-silver-bronze) sponsorship program. Learn from our experts how they created rock star sponsorship programs for their clients and how you can do the same for your organization.
At the end of the session, attendees will be able to:
- How to attract potential sponsors when there are 2 audiences.
- Understand how sponsorship can grow your event.
- Design a sponsorship program that appeals to the new realities of the marketplace
- Gain new sponsorship ideas.
- Learn how to better recognize sponsors in this digital era.
Interested in attending? Register here.
Justin Gonzales, Marketing Communications Manager, DoubleDutch
Justin Gonzalez manages marketing communications for DoubleDutch, the leading provider of mobile event apps. At DoubleDutch Justin creates disruptive communications strategies that drive business results by leveraging the power of marketing technologies. Utilizing social media, advertising, content and automation tools, he is passionate about creating engaging digital experiences that connect consumers to brands in ways that build strong relationships and loyalty.
Doreen Ashton Wagner, Greenfield Services Inc.
Doreen is the Chief Strategist and Co-Founder of Greenfield Services Inc., an association management and business development firm dedicated to the needs of membership-based organizations and the meetings industry.
Located in Alexandria, ON – half-way between Ottawa and Montreal – the company’s clients include the Association of Power Producers of Ontario, the Canadian Society of Professional Event Planners, the Hotel Association of Canada, and the Co-Operative Housing Federation of Canada. Greenfield helps meeting and event professionals with Event Marketing, Exhibit & Sponsor Sales, and Engagement Programs.
In addition, Doreen and her team produce unique research and events exclusively for association executives. For three consecutive years their Pulse Report benchmarked the membership marketing and engagement practices of Canadian Associations. In July the company will be hosting its second annual Engaging Associations Forum, a thought-leadership conference designed to elevate the education level and facilitate conversations between association peers.
Fully bilingual, Doreen graduated Cum Laude from the University of Ottawa with a Bachelor of Business Administration. She has been President of two Chapters of Meeting Professionals International, in Toronto and Ottawa. In 2013 Doreen was inducted into the M&IT Hall of Fame as Industry Innovator. Before creating Greenfield Services Inc. 17 years ago, she was Vice President of Marketing for The Sutton Place Grande Hotels Group, and held varied sales positions with Inter-Continental Hotels, Four Seasons, Park Plaza, and the Château Laurier Hotel.
Mahoganey Leigh Jones, CMP, DES
Mahoganey Jones is a Certified Meeting Professional and Digital Event Strategist with proven success in planning meetings and events that boost revenues and increase brand awareness. She founded Event Specialists in 2004 to help associations, government departments, and private companies to become strategic in the production of their meetings and events. From program development and accreditation to the logistics and execution, Mahoganey is able to efficiently manage all aspects of various size events. Through research and creativity, she successfully began producing hybrid events in 2012 to meet the demands of her clients. Mahoganey currently sits on the PCMA Canada East Chapter's Education Committee and the Canadian Innovation Conference powered by PCMA's Planning Committee.