In a recent infographic I published, based on survey results from the 2014 Pulse Report (our membership marketing & engagement study in Canada), we reported that 47.4% of respondents would increase budgets in membership engagement next year, if they had only one area that could be increased.
I think we know by now the concept of membership engagement; but association executives are struggling with how to engage members, and what they should track to determine if their efforts are successful.
Here are four blogs/articles that I have come across that offer tips, theories and suggestions that are well worth the read:
- Engaging Next Generations (featured on the CSAE Ottawa-Gatineau blog): the article reports on a lunch & learn session that was help for chapter members, and association executives in the Ottawa area. It featured a panel of three association executives, who discussed the changed that they have made, whether they worked or not; in an effort to engage the next generation of member.
- Weak Member Engagement? Look at Your Staff (featured on AssociationsNow): This article is a quick summary of another blog post, but the title caught my eye, as I was preparing for a presentation recently that spoke to engaged employees make engaged members.
- Engaging Members in an Era of Profound Change (featured on CSAE): written by an association executive, this post talks about social change and how it impacts associations, along with some research and recommendations.
- 10 Elements of a Winning Member Engagement Strategy (featured on Socious): this particular post talks about why member engagement is so important, and the 10 elements they believe create an effective strategy, from goals to problems to staffing.