Why? Because things need to change.
If you have not yet registered, take a look at the program outline. It will be an event not to be missed!
Technology: How are you keeping up with the technological advancements that impact your association? Have you joined the #mobilesocial revolution? Or do you find that you’re barely able to keep pace? Join former association exec and self-described geek Jim Spellos as he reviews what’s new and way cool in technology – from websites to critical augmented reality tools.
Sponsorship: Association business models are shifting and some see membership dues as an obsolete practice. Where does this leave sponsorship? Beyond the traditional "metal levels" what do sponsors want before they open their wallets? Hear directly from sponsors such as Porter Airlines’ Lori Wagner, Travel Alberta’s Jenn Holly and Sponsorship Consultant Ted Wagstaff; ask questions and see how your sponsorship program measures up!
Ubers of Associations: In less than three years, Uber – the car-hailing start-up – went from 0 to 160,000+ drivers and a valuation of $41 billion. Regardless of whether we view it a threat or an opportunity, this company is a disruptor. So what are the Ubers of the association world? It’s a question that Dr. Susan Phillips of Carleton University has asked in Canada, the U.S. and the U.K. Get ready for a lively discussion!
Meetings & Events: Associations view meetings and events as prime opportunities to engage members, sponsors and other stakeholders. How can an association build anticipation and grow their event attendance all while harnessing the power of face-to-face engagement once onsite in order to enhance and prolong the event experience year-round? Rachel Stephan of sensov / event marketing shares proven engagement techniques from her work with national meetings like CIM Convention and international congresses such as the World Congress of Biomaterials and World Congress of Food Science and Technology.
The Association of the Future: The world is changing so quickly, who can predict the future anymore? Success in the future may be less about prediction and more about sharing and capitalizing on information now to be clear on what the future may hold. Mark Thompson of McKinley Solutions leads us through an innovative group exercise: edgecrafting, where the power of what we know now collectively can help us prepare individually for the future.
Join us July 23-24 at the Ottawa Marriott!
