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Canadian #Association Execs: #Marketing & Engagement Study Now Open (2014 Pulse Report)

Mini Greenfield
Greenfield Services Inc, in collaboration with Advanced Solutions International and Smarter Shift, is pleased to announce that the 3rd Annual Benchmarking Study of Membership Marketing & Engagement Practices in Canada is officially underway! Our 2013 Pulse Report had over 170 responses to the initial survey, with an additional 100 downloads of association executives interested in the results!

We have launched the survey now to ensure that results are ready in time for Greenfield's inaugural association event, the Engaging Association Summit.

Many of my conversations with Association Executives still focus on concerns with engagement, and how recruitment, e-communication and social media strategies can help move the needle of success. We would like to benchmark where your organization currently stands with membership practices in general, so that we can compare this year’s results with past reports, and see what other issues can be addressed.

Last year, the survey produced a lot of blog content on Education and Networking, Disconnects on Member Retention, and how Associations are Scrambling to Do More With Less.  We also started producing infographics on Association Goals and Objectives, Member Relationships, Membership Growth, and Social Media.

I invite you to join your industry peers by providing your input by following the link below. The study takes approximately 35 minutes to complete. Your input is very important and it will be kept strictly confidential. Results will be reported in aggregate and will not identify any specific response or respondent. 

The survey is open until Friday, June 6, 2014, with results being available in July 2014. All respondents will receive a copy of the report, once available. Should you have any questions, please do not hesitate to contact me directly, I would be happy to chat further!

Meagan Rockett
Director, Client Solutions
Greenfield Services Inc.
866-488-4474 ext 4517