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Partnership Announcement for 2014 Pulse Report


Greenfield Services Confirms Continued Collaboration with Smarter Shift 
for 2014 Pulse Report

Alexandria, ON, March 20, 2014 – For the third consecutive year, Greenfield Services will partner with Smarter Shift, content marketing experts, for the Pulse Report, a study on Canadian Associations and their membership marketing and engagement practices.

We are happy to have Mitchell and Smarter Shift on board again this year.  His insightful and meticulous approach to the study has gone a long way to produce a report that is valued by the Canadian Association industry.  In the last two years our study was quoted in articles across North America, and downloaded worldwide.  This continued collaboration shows our continued commitment to the association industry, and the challenges it faces everyday,” says Meagan Rockett, Greenfield’s Director of Client Solutions.

The 2013 Greenfield Pulse Report sparked articles on various aspects of association management, education and engagement.  Click to review our posts on Education or Networking as priorities, Disconnects on Member Retention, and Associations Scrambling to Do More with Less.  This year’s study will continue to address membership models, social media, association content, recruitment, retention and engagement.

To download the 2013 report, click here.

The launch of the study for the 2014 report will take place later this month.

For more information, please contact:
Meagan Rockett
Director, Client Solutions
Greenfield Services Inc.

Greenfield Services Inc. is a full service marketing firm dedicated to the needs of professional and trade associations.  Areas of expertise include Membership Marketing, Membership Engagement, Sponsorship & Exhibit Sales and Event Marketing.

Smarter Shift is an Ottawa-based firm that helps associations and other clients tell their stories more effectively and build enduring relationships with members, customers, partners, decision-makers, and other stakeholders. The firm specializes in content marketing, social media strategy and management, low-carbon meeting design, and conference content capture.