Appoint a Leader – Every successful plan needs someone to spearhead the program. Do not
just assign the task – find the right person. Plan on conducting an “interview” with the person
you have in mind. They must have knowledge on how the social media sites work (or at least
be capable of ramping up quickly).
Find an expert to help you – When you are looking to get things started, finding the right
person (or company) can really help when it comes to developing the right profile, planning
which messages should be delivered on what sites, etc. Determine what messages you want
delivered to the general public (including your membership) – which could be delivered through
various channels (such as Facebook or Twitter), and which messages are for members-only
(where create a “Members Only” group on LinkedIn, for example), and plan your marketing
accordingly.
Be timely – the purpose of social media is to disseminate information as it is released. If you
are going to post something, make sure it is relevant to what is happening now.
Use your Influence – as an association, you should be considered a leader in your respective
industry. Aim to be the “one-stop shop” for information and position your presence that way on
social media sites.
Keep Working It – this is a task that cannot be managed properly for about 10 minutes a day.
Ideally a few hours a day should be dedicated to maintaining your presence on social media
sites, so as not to be lost in the shuffle.
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