“The launch of the Engaging Associations Summit represented a significant shift for our company. The decision to create this event for the association industry helps us have a deeper understanding of challenges, best practices and successes of our clients, prospects and the industry in general”, says Doreen Ashton Wagner, Greenfield’s Chief Strategist.
“While the decision to create this event was ours, we certainly did not do it alone. It truly was co-created; from our focus groups last Fall, to our amazing partners this year. And I was truly speechless when people started to arrive – it was wonderful to see the buzz the Summit created before, during, and after the event!” adds Meagan Rockett, Director of Client Solutions.
Our commitment to the industry and the Summit’s participants won’t stop there – stay tuned for event re-caps in blogs, a case study of the event, and a live debriefing of the event at the PCMA Canada East Canadian Innovation Conference in November.
And, of course, we have announced tentative dates for 2015, so block Thursday and Friday, July 23-24 on your calendars!
We look forward to watching the ideas and best practices exchanged at the Summit grow, and keep the momentum of engagement going!