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The Engaging #Association Summit


The Engaging Association Summit

Alexandria, ON, February 26, 2014 – On July 24-25, 2014 Greenfield Services will have its first major event for association executives.  The Engaging Association Summit will take place in Ottawa, ON, and will provide the opportunity for a true exchange of ideas for a new generation of association to succeed, grow and prosper.

Your Engaging Association Summit hosts;
Doreen Ashton Wagner & Meagan Rockett
“The team at Greenfield Services has attended several industry events since the company’s start in 1998.  In the last few years, we’ve noticed a disconnect between the learning opportunities available to association executives and what these executives are looking for in professional development”, says Doreen Ashton Wagner, Greenfield’s Chief Strategist.

“We want to move away from conferences attracting delegates with big-name speakers, session titles and standard networking opportunities.  The inspiration of the event came from wanting to provide a forum to exchange top-level ideas and practical advice; content that association professionals can take back to their organizations and put into action once the summit is over,” added Meagan Rockett; Director, Client Solutions.

The Engaging Association Summit is an event co-created with association executives, from senior levels to entry-level young professional.  So far we have heard that:

  • The Summit should provide attendees with the opportunity to learn and share experiences beyond heard from consultants and suppliers.  Peer-driven content, with support from industry experts is expected.
  • The Summit should be appropriate in length, should not take too much time away from the office.
  • The Summit should allow for fresh, alternative formats that enhance the learning experience.
  • Association Executives are the main drivers of this summit, and therefore, a limited number of salespeople or industry supplier will be admitted.

We are committed to providing the industry with just that, and look forward to being part of the change!

For more information please contact:
Meagan Rockett
Director, Client Solutions
Greenfield Services Inc.

Greenfield Services Inc. is a full service marketing firm dedicated to the needs of professional and trade associations.  We produce the Pulse Report, an annual contribution to research on Membership Marketing & Engagement practices in Canada.  Areas of expertise include Membership Marketing, Membership Engagement, Sponsorship & Exhibit Sales and Event Marketing.  To learn more about the summit, or to sign up for updates, please click here.