My activity on social media platforms such as Twitter and LinkedIn had led me to believe that the term “Sales” in the association space is not popular; in fact, some people believe that they are not selling anything.
But during the panel discussion when I said that as association executives, you are always selling, and that we need to shift our mindset away from it being taboo, there were a lot of nodding heads in the room.
So, was I wrong in my thinking? Are association executives in a place now where they recognize the funnel that is in place for membership recruitment, retention and engagement? Or are we just scratching the surface?
Looking forward to your thoughts and comments below.
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