With so many other social media sites (Facebook, LinkedIn, and Twitter) who serve to get information out to your members or connections, YouTube is a platform to publish video content to promote your events.
Here’s how it works (and some tips to help you along the way):
Start by creating your own YouTube channel
Your channel will serve as the central spot to publish your video content. When creating a channel, you need to create an account with YouTube. Tip: Use a corporate email address if you can (events@, etc) instead of a generic email address (i.e. yahoo, etc).
To help your potential delegates find you, ensure you align the name you give your channel with your company/organization. There are opportunities to add channel tags (or, keywords) as well, so do your best to align those as well.
Make sure your fill out your profile. Those who are searching you will be able to confirm that they have come to the right place.
This section (under Modules) can be used to promote the dates of your upcoming event. When promoting an event, you can list here hey information such as a brief description, the dates of the event, the venue/location, and links to full event information & registration sites.
Create and post videos
Drive interest around speakers and sessions that will take place at your event. To start, you can film someone within your events department, who would discuss the hot topics being covered, and any key points of the event that your delegates may be interested in. In addition, you can continue the communication by asking a member or volunteer lead to discuss networking opportunities and social functions, and how much fun they had, etc.
If you can, ask your speakers/presenters to participate. By submitting a 60-second video discussing what they will be presenting at the upcoming event, your speakers/presenters will be providing all potential delegates with a “snapshot” of what kinds of information they will be learning about while they are attending.
Capture your event on video
Many conferences are recorded these days. Use these recordings as a marketing tool for future conferences, by showing potential delegates what they missed this time.
You can assign someone in your events department to be the “official” videographer – by asking for live feedback from delegates, or post-presentation interviews with the presenters.
You could also consider holding a contest, calling for delegates to record feedback, etc. on their mobile devices – as an example, the top 3 submissions would be used as a marketing tool for the next event, and maybe they could save on the registration fee for winning!
With over 3-billion daily views on YouTube, and a user-friendly platform to develop your own channel, event promotion with this media avenue, if done and managed consistently, will assist you in engaging your delegates.