Travel Alberta shows Thought-Leadership with the Engaging #Association Summit

On July 24-25, 2014, Greenfield Services will have its first major event for association executives.  The Engaging Association Summit will take place at the Canadian Museum of Nature in Ottawa, ON, and will provide the opportunity for a true exchange of ideas for a new generation of association to succeed, grow and prosper.

Joining us as a founding sponsor and thought-leader is Travel Alberta, the province's tourism marketing organization, joined by some of its partners, Edmonton Tourism, Meetings and Conventions Calgary, and Hotels Red Deer.

As a thought-leader sponsor, Travel Alberta will be the leading partner for our Young Professionals Scholarship Program.  This program was designed with the emerging professional in mind, understanding their need and willingness to learn, but that their work schedule, and organizational budgets may not be able to accommodate every educational opportunity.

“Our goals to increase education, networking opportunities, and connecting the leaders of today with the leaders of tomorrow was the perfect fit with the Summit”, says Jennifer Holly, Travel Alberta’s Business Development Director for Canada. “The Engaging Association Summit is perfectly aligned with Travel Alberta's commitment to associations and their business event needs, and we are thrilled to provide young professionals with the opportunity to join us!”

“When we approached Jennifer with the idea of the Summit, we were delighted to hear her enthusiasm in our efforts to create change.  Travel Alberta’s Thought-Leader Sponsorship will allow five Young Professionals  the opportunity to further their knowledge and understanding of key areas driving associations today,” says Meagan Rockett, Greenfield’s Director of Client Solutions.

About The Young Professionals Scholarship Program:

If you are 30 or younger, and are currently working at an association, you can apply by submitting a short video (up to two minutes) telling us WHY you are in the non-profit/association sector, what makes you tick about the work you’re doing now or hope to do in the future, and what you are passionate about.  When submitting the video, please include your professional contact information in the body of the email message. Entries will be shared online through Greenfield Services, and the Scholarship Sponsor, Travel Alberta.

Once we close the call for entries, videos will be reviewed and five entries will be selected to attend.  You will receive a complimentary Engaging Association Summit registration as a guest of Travel Alberta.  Travel to and from the summit is at the discretion of the participant.

The deadline is May 30th for entry submissions – winners will be announced Friday, June 13th.  Don’t wait – Apply today!

For more information about the Scholarship Program, or the Summit, please contact:

Meagan Rockett
Director, Client Solutions
Greenfield Services Inc.
613-288-4517
meagan@greenfield-services.ca

The Engaging #Association Summit

FOR IMMEDIATE RELEASE

The Engaging Association Summit

Alexandria, ON, February 26, 2014 – On July 24-25, 2014 Greenfield Services will have its first major event for association executives.  The Engaging Association Summit will take place in Ottawa, ON, and will provide the opportunity for a true exchange of ideas for a new generation of association to succeed, grow and prosper.

Your Engaging Association Summit hosts;
Doreen Ashton Wagner & Meagan Rockett

“The team at Greenfield Services has attended several industry events since the company’s start in 1998.  In the last few years, we’ve noticed a disconnect between the learning opportunities available to association executives and what these executives are looking for in professional development”, says Doreen Ashton Wagner, Greenfield’s Chief Strategist.

“We want to move away from conferences attracting delegates with big-name speakers, session titles and standard networking opportunities.  The inspiration of the event came from wanting to provide a forum to exchange top-level ideas and practical advice; content that association professionals can take back to their organizations and put into action once the summit is over,” added Meagan Rockett; Director, Client Solutions.

The Engaging Association Summit is an event co-created with association executives, from senior levels to entry-level young professional.  So far we have heard that:

• The Summit should provide attendees with the opportunity to learn and share experiences beyond heard from consultants and suppliers.  Peer-driven content, with support from industry experts is expected.
• The Summit should be appropriate in length, should not take too much time away from the office.
• The Summit should allow for fresh, alternative formats that enhance the learning experience.
• Association Executives are the main drivers of this summit, and therefore, a limited number of salespeople or industry supplier will be admitted.

We are committed to providing the industry with just that, and look forward to being part of the change!

For more information please contact:
Meagan Rockett
Director, Client Solutions
Greenfield Services Inc.
613-288-4517
meagan@greenfield-services.ca 

Greenfield Services Inc. is a full service marketing firm dedicated to the needs of professional and trade associations.  We produce the Pulse Report, an annual contribution to research on Membership Marketing & Engagement practices in Canada.  Areas of expertise include Membership Marketing, Membership Engagement, Sponsorship & Exhibit Sales and Event Marketing.  To learn more about the summit, or to sign up for updates, please click here.