The Membership Engagement Blog

Member feedback is important, and every organization should find innovative ways to obtain it. One of the simplest (and most used) format...

You know you’re doing something right when your member survey achieves a 70% response rate. At a time when most association members are o...

Meredith Low provided this guest post.  She is a management consultant, focusing on helping organizations and companies understand how, whe...

The association world is at the centre of a shift in marketing philosophies that works in favour of organizations that genuinely want to ...

If only you had asked… Those are the words you never want to hear when you’re talking to members about the services or opportunities th...

When associations fall on hard times, their staff and volunteer leadership may have to make the toughest of decisions: whether to tr...

A colleague once told me that he never tires of Stephen Leacock’s (humourist, author, political scientist) description of the brave ...

When I run across an interesting new blog, I devour it like a good book, and that’s what happened when I discovered Shelly Alcorn’s ...

Survey fatigue is a risk for any association that wants to understand its audience, but this is the story of an organization that d...

The best associations are serious about listening to their members, and listening usually means producing surveys. But here’s the to...

A great meeting can be defined by many things – one of the most important factors (and the one that most organizations are concerned ab...