The Membership Engagement Blog

Companies get approached all the time to invest in various sponsorships.  Budgets do not allow them to participate in every opportunity th...

Do you wonder each year how to make your event dollar stretch just a little further? For many events, sponsorship is the lifeblood that a...

For the second consecutive year, the  Engaging Associations Forum  will create an environment where association executives have the opport...

It’s not at all uncommon for an ED or CEO of an association to tell me that they’re raising dues for the first time in a decade or so. W...

For a decade or more, meeting and trade show organizers have been looking for ways to get beyond logo soup. You’ve seen it before, possi...

This post was provided by Dan Varroney , President & CEO at Washington, D.C. area based Potomac Core Consulting , a leading Association ...

Greenfield Services is thrilled to announce a very special collaboration with Tourism Richmond, BC. On November 14th, Greenfield...

Imagine an association that has built its conference or conference series into an annual powerhouse.  Members count on strong education...

“If we pull this off, we’ll eat like kings.” It’s the tagline from a Far Side cartoon by Gary Larson, going back to the mid-1980s. The...

This post is by Joshua Paul, Director of Strategy for Socious , a leading provider of online community software for mid-sized and large asso...

The last few years have been challenging for most non-profit organizations. But in many ways, the smallest associations have had the ...

In the last few months I have received solicitation emails and calls from various organizations wanting our company sponsor their co...

We’ve been talking about testimonials as a crucial piece of the promotional puzzle that that can help your message stand out in a cro...

It’s 5:40 PM. You’re 75 minutes into an urgent search request. Your director just followed up for the second time, reminding you again...

In a previous blog, we looked at three definitions of data cleansing and talked about why your marketing program should include the...

On Thursday, August 16 th , the Greenfield Team welcomed Susan Clarke & Patrick Tessier of the Canadian Pharmacists Association...

Data cleansing is becoming a household term for association managers, online marketers, and database managers. But it can mean diffe...

The moment will come eventually, whether you’re ready or not: You reach out to one of your major sponsors, only to find out that you...

Associations today offer current and potential sponsors the opportunity to showcase themselves to a niche market of contacts.  These ...

“We need to stay on top of the needs of our members and our sponsors.” “Lately, we have been competing with many more organizations...