Showing posts with label association email marketing. Show all posts
Showing posts with label association email marketing. Show all posts

9 Marketing Remedies for Event Registration Success

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Over the years, our Greenfield team has "rescued" numerous programs because event registrations were not coming in as expected....

Anti-Spam Legislation Delivers Wake-Up Call to Canadian Associations

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New spam prevention laws in Canada were the jumping-off point for a fast-paced conversation about marketing, engagement, and respecting yo...

5 Marketing Tips for the New Year

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It might be February already, but there’s still time to think about what you’re going to do that’s new, fresh and exciting in the New Year...

Canada's Anti-Spam Law Comes Into Effect July 1... Now What?

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You may have heard that Canada’s Anti-Spam Legislation (CASL) will take effect on July 1st, 2014.  Now that the government has announced t...

Declutter Your Communications with Members in Mind

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When you decide it’s time to declutter your desk, your basement, or your project archives, there’s a basic principle at work: Keep what’s ...

Six Tips for Combining Your Conference and #Association #Marketing

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Every time your organization holds an event of any kind, it’s a pivotal moment to deliver a message, increase brand awareness, and build ...

The New Sheriff in Town – An Update

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Originally raised as a topic for discussion on the Membership Engagement Blog (under the blog headings The New Sheriff in Town: Cana...

Email Marketing and Member Engagement

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In the world of online marketing, two statistics tell you a lot about the effectiveness of an email: the percentage of recipients who o...

Member Engagement: Keeping the Love Alive

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With the economy just beginning to bounce back and everybody’s time at a premium, association members will only stay engaged and co...

A New Sheriff In Town: Part 3

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We’ve been talking about Canada’s Anti-Spam Legislation (CASL), Bill C-28, and its impact on email marketing. We’ve seen that the differ...

A New Sheriff In Town: Canada's Anti-Spam Legislation, Part 2

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When Canada’s Anti-Spam Legislation (CASL), Bill C-28, was implemented in December 2010, it took most associations by surprise. Now, the...

A New Sheriff In Town: Canada's Anti-Spam Legislation, Part 1

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There’s a new sheriff in town for anyone involved in email marketing in Canada. Its name is Bill C-28. It’s been setting up shop over t...

Email Marketing and Making a Good First Impression

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Subject lines are key in email marketing.  They determine whether a contact reads your message or not. In October 2011, I posted a blog ab...

Email Marketing and Designing the Right Message for your Members

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You have carefully written and edited your message, but have you considered what it looks like before you press “send”? Knowing what yo...

Emailing to Professional Associations' Members - When is the Best Time?

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Recently email marketing provider Informz issued its 2011 E-mail Marketing Benchmarking Report containing some very interesting statistics...

Professional Associations - How many members are opening your emails?

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Informz recently published a report on Benchmarking Association Email Marketing. It was based on users located in Canada, US, and a...