Showing posts with label association business development strategies. Show all posts
Showing posts with label association business development strategies. Show all posts

5 Ways To Increase Sponsor Value

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Companies get approached all the time to invest in various sponsorships.  Budgets do not allow them to participate in every opportunity th...

#PlanHybrid Sponsorship & Marketing Refresh FREE Webinar July 30

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Do you wonder each year how to make your event dollar stretch just a little further? For many events, sponsorship is the lifeblood that a...

Manage Your #Association Database

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Maintaining a database can be a challenge. And if ensuring that data is entered consistently and that no duplicates are created wasn'...

My favourite posts of 2014 for #Association Executives

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There was several great posts that were published this year.  Here is a snapshot of the thought-leadership that came out this year (my Top...

How to set your association apart from the rest

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As an association, you want to be known as the best. You want everyone in your industry to think about you as the go-to source for informa...

Association Strategy: Bridging the Gap Between Theory and Practice

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Filling in the “air sandwich” between strategy and implementation is one of the biggest challenges facing associations, consultant Meredit...

Sponsors Matter! Associations need to better engage...

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Let's face it.  Without sponsors, may things associations try to achieve could not happen. Whether it is an event, industry research, or...

5 Marketing Tips for the New Year

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It might be February already, but there’s still time to think about what you’re going to do that’s new, fresh and exciting in the New Year...

Member Recruitment Gone Wrong

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On January 6th, a professional association in the scientific industry sent a direct mail piece to recruit new members.  The offer was actu...

Canada's Anti-Spam Law Comes Into Effect July 1... Now What?

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You may have heard that Canada’s Anti-Spam Legislation (CASL) will take effect on July 1st, 2014.  Now that the government has announced t...

Top 13 #Association Posts on @GreenfieldSrvcs Blog in 2013

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The team here at Greenfield is busy wrapping up the year.  We have been truly lucky to work with great organizations this year, learn new...

Tourism Richmond (BC) Presents 2013 Pulse Report Highlight Session

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Greenfield Services is thrilled to announce a very special collaboration with Tourism Richmond, BC. On November 14th, Greenfield...

Is #Sales Really a Dirty Word in the #Association Space?

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On September 19th, I was part of a panel discussion at the CSAE National Conference & Showcase, talking about membership engagement an...

Associations Scramble to Do More with Less

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For the second year in a row, research by Greenfield Services shows that Canadian associations are scrambling to build strong, effective o...

A Dangerous Disconnect on Member Retention

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You know it’s time for a new strategy when research points to a big, dangerous disconnect between standard practice and best practice. T...

How Market Penetration Shapes Associations’ Success

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Of all the data we gathered for Greenfield Services’ 2013 Pulse Report , here’s the segment that says the most about the challenges and op...

Do You Have a Membership Content Strategy?

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Lori Halley provided this guest post.  She is the Blog Writer (Engaging Apricot) at Wild Apricot , cloud software for small associations, no...